Selecting the right SEO Keywords to target is critical to the success to your internet marketing process. If you select the wrong keyword words to target you will be looking at many years of frustration. But how can you know if you are selecting the most appropriate ones?
Here is what you need to know:
1. Will the keyword phrases generate enough site visitors? 2. Is there a good level of competition for any keyword phrases? 3. Precisely what is the Keyword Value?
Traffic Analysis
It’s best to analyze how considerably traffic a keyword phrases will generate. Even more traffic equals more customers! So let’s say a keyword gets 5 Women's Nike Air Max 97 Ultra' 17 Shoes Rose Gold Australia , 500 monthly searches on Google. com. That’s 180 SearchesDay. Now let’s examine how much traffic the superior ranked websites get.
The 3 top spots get the majority of the traffic. The higher the rank the more traffic you get hold of. Here are that numbers:
# 1 ranked site gets 42% involving traffic # two ranked site obtain 12% of potential customers # 3 ranked site get 8% involving traffic # 4 ranked site obtains 6% of traffic # 5 sitting site gets 5% of traffic # 6 ranked site gets 4% involving traffic #7 sitting site gets 3% involving traffic
The remaining traffic is shared by everyone else.
If you were able to get your site ranked ,1# you could expect to get 42% with the traffic or 75 VisitorsDay for your site. If the best ranked site for a particular keyword phrase does not have the potential to provide at least 50 VisitorsDay do not target the phrase.
Now your list should be much shorter. The next thing to consider is a competition.
Competitive Analysis
SEO requires a long time and effort, but how much time and effort. How hard is it to get the top spot? Before you target any keyword phrase you need to understand the strength of your competition. Below is a quick list of what you need to know about just about every competitor appearing on Page 1 for a particular keyword words. If you don’t know very well what these items are or if you don’t recognize how to obtain this info quickly, you need to find a good SEO.
Here is the information you have to know about the competition:
1. Age with the Ranking Domain (Web site) 2. The Page rank of the Ranking Page 3. The total number of Web pages of the Ranking Domain 4. The total the number of Referring Domains on the Ranking Domain 5. The total number of Referring Domains to your Ranking Page 6. The whole number of backlinks on the Ranking Page 7. The whole number of backlinks on the Ranking Domain 8. The total number of. edu and also. gov backlinks 9. Does the Domain possess a DMOZ listing? 10. May be the site listed in the Yahoo! Directory 11. Does the keyword appear in this URL Balenciaga X Nike Air Max 97 Shoes Triple Black Australia , Title, Account and Headings?
This information will tell you how difficult it’s going to to get best rankings.
Okay, now your list ought to be even shorter. We have just yet another thing to consider.
Keyword Value
What is a Value of which has a Top Ranking? Listed here are simple formula. To make use of it, you must first know how much it costs to have the top Google Adwords Ad for a keyword phrase and the amount traffic to expect.
Keyword Value = Traffic x Adwords Marketing campaign Cost
In our example Men's Nike Air Max 97 Triple White Australia , we estimated a keyword phrase could deliver 75 Visitors per day. If the Best Google Adwords Ad costs $2 for each visitor, then the Keyword Value for any keyword phrase would be $2 x 75 Visitors or $150 daily ($4, 500 per month). So receiving the top spot for this purpose particular keyword phrase will probably be worth $4, 500 per month to the business.
Ensure you understand the site visitors estimates, competition, and the Keyword Value in the keyword phrases you are targeting and you will be on your way to greater internet marketing success.
If you might have any SEO questions, please let people know. Good luck out there!
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By Jon Day
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