It's not every day an old record is broken and a new one set. But in China's film business Authentic Denny McLain Jersey , a year is a pretty conservative figure.


On Sunday, April 12, Fast & Furious 7 crashed through several milestones in the burgeoning film market in the Middle Kingdom.


The Sunday opening raked in 54 million yuan （$8.69 milion） for its midnight screenings, with some theaters scheduling more than one screening for eagerly lined-up fans. The previous record was set by Transformers: Age of Extinction, which grossed 21 million yuan ($3.38 million) for its midnight screenings.


For the whole day's earnings Authentic Lance Parrish Jersey , the Vin Diesel and Paul Walker feature touched the psychological water mark of 400 million yuan ($68.6 million), the highest-grossing single-day result ever for the Chinese mainland. Again, the previous record was by the fourth installment of Transformers, at 223 million yuan ($35.93 million).


More importantly, it trumped the highest-grossing single day for total box office Authentic Victor Martinez Jersey , which, at 373 million yuan ($60.09 million), was set on Lunar New Year's Day only two months earlier.


Of course, the seventh installment of the Fast & Furious franchise was not the only movie in town. It occupied 58.75 percent of all screens, but accounted for nearly 90 percent of all box-office revenues for Sunday.


To compare with its own past Authentic Miguel Cabrera Jersey , Fast & Furious 6, released in 2013, had total box office receipts of 400 million yuan ($64.44 million) in China, equal to the first-day gross of the new movie. Fast & Furious 5 (2011) reached 250 million yuan ($40.28 million) and the fourth installment, which was the first to be screened in China Authentic Nick Castellanos Jersey , registered a meager 50 million in 2009.


The liftoff of the franchise is a testament to the dizzying speed of China's growth in the cinematic market, eerily resembling the high-testosterone racing scenes in the franchise itself.


Obviously, the late Paul Walker is a much bigger selling point in China than the film‘s director, James Wan. While a lot of Chinese viewers are scratching their heads and asking each other, "Who is James Wan?" - a Chinese name (Wen Ziren) familiar only to those devoted to the horror genre Authentic Kirk Gibson Jersey , many tears have been shed in theaters for the movie's star.


Walker was killed in a car accident unrelated to filming during the film's production. Cyberspace is flooded with spontaneous eulogies, something similar to the Chinese responses to the Michael Jackson documentary released after his death, which have supplanted online reviews to some degree.


Speaking of word of mouth, Fast & Furious 7 is getting predominantly positive reception in China, garnering 8.5 (out of 10) on mtime Authentic Al Kaline Jersey , a movie review site. Many use the word "high" to describe the excitement it generated in its audience, with one person adding, "Yes, it is visceral like a high-powered drug, yet it does not carry the poisonous effect of illegal drugs."


Some critics point to its narrative flaw and lack of adjustment with pacing Authentic Alan Trammell Jersey , but quickly justify it by saying this is exactly what the audience wants.


The best promotional push was unplanned: two hours before the movie's premiere in China, a Ferrari and a Lamborghini speeding at 160 kmhour crashed in a Beijing tunnel.


Hence the online advice: "You can drive to a screening of the movie, but do not drive while leaving the theater as you may get into a trance."


For China's film industry, however, there is enough reason to be on cloud nine.



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